# Actions and the roadmap

> Action cards are derived by rules from a published measurement. Your team plans, starts, completes or dismisses each one, with a reason, in the Action Center.

Updated: 2026-09-29
<https://geomono.com/en/yardim/aksiyonlar-ve-icerik/aksiyonlar-ve-yol-haritasi>

The "Actions" section is the measurement's answer to the question "what should we do now?". It has four screens: Opportunities, Roadmap, Action Center and Next Up.

## Where do the cards come from?

Every action card is derived by rules from a published measurement: a finding, what that finding means, and a recommendation that follows from it. Nobody writes a card by hand; the same measurement produces the same cards every time. A card carries these headings:

- **What did we find?** The measurement result the card rests on.
- **What does this mean?** The interpretation of that result.
- **What do we recommend?** The work to be done.
- **Why this action?** The reasoning behind the recommendation.
- **What do we measure next?** Which measurement will show the effect of the work.
- **Evidence strength**: an explanation of how strong the evidence behind the card is.

The Roadmap's cards are for reading; they cannot be edited. A recommendation is not a guarantee of a result.

## Action Center: your team's decisions

The decisions your team makes about a card are kept in the Action Center. A card moves through these states:

1. **Suggested**: it came from the measurement and no decision has been made yet.
2. **Planned**: put on the team's agenda with "Plan".
3. **In progress**: work started with "Start".
4. **Completed**: work finished with "Mark complete".

You can drop a card with "Dismiss"; this requires you to write a reason. Decisions are never deleted after the fact, only new records are added, so who decided what and when stays visible. Using these buttons requires the **analyst** role or higher.

## When is completed work measured?

A card marked as completed shows as "Awaiting re-measurement". The work's effect on the answers is read in the next published measurement made with the same question set. A single measurement cannot compare before and after.

If a card calls for content, you can start a content job from inside the card (see [Content drafts and approved facts](/en/yardim/aksiyonlar-ve-icerik/icerik-taslaklari-ve-onayli-bilgiler)).