Measurement and reporting
A monthly GEO report template for agencies
A GEO report template agencies can deliver to clients every month: scope, count pairs, unmeasured answers, sources, accuracy, period comparison, actions.
12 min read
Category
Measurement and reporting
Metrics, method and report templates: what we count, and how we say what we could not.
Measurement and reporting
Brand mentions versus citations: what is the difference, and which is worth more?
Your name appearing in an AI answer and your site being cited are separate events. How they differ, how they vary by engine and how to read them in a report.
11 min read
Measurement and reporting
Why can tracking AI visibility every day be misleading?
A visibility line drawn from 10 questions a day can swing 20 to 30 points on its own. What is daily tracking for, and over what interval should you read it?
12 min read
Measurement and reporting
How to measure brand visibility in ChatGPT, Gemini, Perplexity, Claude and AI Overviews
Five engines, Turkish questions, every response recorded one by one: six steps to measuring brand visibility, and why "not measured" differs from "absent".
12 min read