//.Technology, the before picture
Case study: Technology
- Unbranded
- 1 / 287
- answers to buyer questions that do not name the company named it.
- By name
- 31 / 34
- answers to questions that name the company recognised it.
- Engines
- 5
- ChatGPT, Gemini, Perplexity, Claude, Google AI Overview
Engines knew a Turkish technology company well when asked by name, and almost never suggested it to buyers who did not.
Why measure with GeoMono
Because a number you cannot defend in front of leadership is worse than no number.
- BaseEvery count shown as n of d.
- FailureA failed answer is never a zero.
- Same questionsChange is measured on the same set.
About the company
- Industry
- Technology
- Market
- Türkiye
- Company
- Not named without permission
- Measured
- Figures read
What the measurement covered
- A buyer question set, unbranded and by name
- Answers from every engine, each one read
- The rivals named beside or instead of the company
- The sources the answers relied on
- A prioritised plan
Background
The company is well known among people who already know to look for it. The question was whether AI engines would put it in front of buyers who did not: people asking which provider to choose, without naming anyone.
Goals
- Know how often engines name the company unprompted
- See who is named instead, and on which engine
- Find the sources those answers are built from
- Set a baseline the next measurement can be compared with
//.Results
Results: the before picture
Axis: 0 to 100% of measured answers. The bars are not rescaled.
This is not a success story. It is where the work starts. There is no second measurement yet, so we write no increase and no result here.
How we would get it named
Pages that answer the lost questions. Publish pages that answer, directly, each question where the company is not named.
Be present on the sources the answers relied on. Be on the sites the engines read for these questions, with correct facts.
Measure again with the same questions. The next measurement uses the same question set; only then is a comparison written.
//.No quote on this case
The company is not named, so it is not quoted. A quote appears only with a client’s written permission, never beside an anonymised result.
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