Questions that name you and questions that do not

Being named in the answer when a buyer asks "Which are the best coffee machine brands in Turkey?" is not the same as being named in the answer to "Is brand X any good?". In the second, your name is already in the question. That is why the two kinds of question are counted separately.

Questions asked without your name

The visibility rate is calculated from these questions only. The headline result in the report summary, under the heading "Named when your name is not in the question", gives as a pair of numbers how many of the answers to these questions named you.

A rate needs at least 5 different questions asked without your name. A rate calculated from fewer would be an estimate, not a measurement.

Control questions

In control questions, your brand's name appears in the question itself. These answers show whether AI recognises you. They do not enter the visibility figures: because your name is already in the question, being named is not a discovery. If the report carries this data, it appears separately in the summary under the heading "Named when asked with your name".

Other names in your portfolio

Your company may have other brands besides this one, product names or former names. These go in the "Portfolio Names" field in the brand's settings. Questions containing one of these names are kept out of the visibility measurement; otherwise a question asked with your own product's name would count as if it had been asked without your name. One of these names appearing in an answer does not count as this brand being named either.

Suggestions from the identity map are not added to this field without your approval. For all the settings, see Competitors and your own domains.